Summer Snacking Campaign - General Mills
General Mills approached Shine to identify and secure the ideal ambassador for this FIFA World Cup campaign. After evaluating the campaign objectives, Shine recommended Gerardo Torrado as the perfect fit. The campaign invited fans to build the ultimate World Cup celebration spread using General Mills products, defending their choices like a game strategy—stocking a “bench” of favorite snacks for every match and every moment. Gerardo’s authenticity, leadership, and strong connection with football fans helped bring the campaign to life in a meaningful and engaging way.
Storyboard
Behind the scenes
