Join The Cleanse
S.C. Johnson, through its Mr. Muscle brand, partnered with Shine Entertainment to develop a campaign aligned with the excitement and passion surrounding the FIFA World Cup. Shine was brought in to identify the right football personality who could authentically represent the brand and connect with fans during this special moment.
Through its direct relationship with Jonathan Dos Santos, Shine secured him as the campaign ambassador, helping bring the concept to life through a credible, engaging, and culturally relevant activation designed to resonate with football audiences throughout the tournament.
Behind the scenes
