Celebrating Hispanic Heritage Month

Sharing our traditions with others is also an opportunity to celebrate diversity and mutually enrich ourselves with the experiences and perspectives of different cultures. Through this cultural exchange, we can foster understanding and tolerance, building bridges that connect us beyond geographical and linguistic borders. This promotion is a great way to keep our heritage alive.

Shine took on the mission of finding the perfect talent to bring this message to life. After an extensive search, two incredible figures were chosen to lead this campaign: Alan Tacher and Pati Jinich — both representing the values, warmth, and inspiration of our Hispanic heritage.

Together, we celebrated the stories that connect us — from our shared traditions to the love for family, food, and culture that define who we are.